I had to crop that video out of my January 2023 Market update. To think I’d be talking like that in a market update is just quite funny.

I try to provide value to my audience, be it through coal-face information or through quick wrap-ups as to what I’m seeing through the office or in the industry as a whole.

It’s certainly an interesting time for real estate, I’m looking forward to this year as I believe it’ll be a great year for people to buy and sell property. I think rates are going to steady out and prices will increase toward the end of the year.

I don’t think we’ll see the cliff that everyone is expecting, but I think we will see some stressed sales, and there will be some bargains to be had. Not everyone is going to be in that situation and will be choosing to sell.

I’m talking with a lot of people who are looking to capitalise on the wariness of buyers – they’re going to jump on a property (provided they can afford it) and wait for the market to go back up, rather than wait for the market to hit rock bottom, as they know rock bottom may never come. Any buyer who is waiting for the bottom or trying to lowball will miss out generally. I’ve seen it a number of times over the years.

I can honestly say I’ve been in real estate long enough to know some people simply won’t sell to a lowballer. I’ll tell a seller with honesty if I think they’re a lowballer, or if it’s a genuine offer they should accept.

At the end of the day, a seller can only judge the price of their property based on the offers they’re receiving, so if they’re not getting any offers, there’s a problem with attracting buyers wanting to buy the property – this is why marketing in a slower market is so important.

Buyers will only buy if they can see a property they like, but the property must show value to the buyer as compared with other properties available. Buyers see value in different properties, locations, layouts, etc; so pricing a property is very hard sometimes. There is no RRP (recommended retail price) in real estate. However, if a buyer isn’t seeing a property and what it has to offer, then the agent isn’t doing their job.

I’m beefing up the marketing of my properties to show buyers my properties in a wider audience, I use some pretty strategic and efficient marketing techniques and this is being reflected through some of the views on the property videos on YouTube.

I have seen some sellers get property videos made by other agents, but the agents simply aren’t using them – they might post them once to their Facebook, but it doesn’t end up online with the property. Sometimes even when they’re uploaded with the property the videos are literally getting 100 views. That’s potentially $1000 spent on a video to only get 100 views, that’s not really efficient. Now keep in mind it only takes the right person to view the video to really fall in love, but finding the right person out of 100 or finding the right person out of 4000… I think there are better odds there.

If you’d like to know more about marketing a property for sale, reach out and I can share some of the data I have from my years in real estate.